Many golden opportunities are wasted on Social Media Marketing (SMM) through lack of follow up.
Make sure you respond to your fans. SMM helps a company get direct feedback from customers and potential customers. This information, when properly handled is priceless. When someone gets in touch, perhaps with a question, make sure you reply to them. Show that your company is very approachable.
The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. When you follow through properly on these queries you can find out a huge amount about what it is your clients really need from you. How much easier does information like that make potential sales! Remember, although this may all be online, you are still dealing with real people. Think before you reply.
It’s also vital to remember that social media is very much a two way stream. Expecting others to help you while you ignore them will never work. You need to play your part in promoting other. With this in mind it’s important that you choose carefully who to hook up with on the various platforms. Alongside what you write and the level of your customer care, you will also be judged on the people you recommend. Make sure their work is worth offering to others. Ideally it should complement the package you offer customers.
Another important rule in SMM is in understanding the importance of quality over quantity. It’s very easy to have large numbers hit your site. This can be more of a hindrance than a help if they are not all truly interested in your work. What’s important is the numbers that spend time exploring your site, use your services and promote you to others. The onus is on you to make this happen. The better you research your audience and market accordingly the easier it is to generate potential sales. So remember, always be approachable and respond to any queries from others. Great follow up is invaluable.
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