Social media marketing (SMM) is part of Internet Marketing. As the name suggests, marketing tools include social networking websites.
Platforms such as Facebook, Twitter, Snapchat, LinkedIn etc are now very common places for all sorts of communication – both personal and business.
The purpose of SMM is to connect people with people and businesses to businesses online. Members of the different platforms and their friends and followers, (depending on the platform), can interact with each other. People can chat and share common interests. They can also request new contacts directly or, as in the case of LinkedIn, they can request contacts to connect them to another.
The communication options available here are phenomenal. In addition to social media platforms, the capacity for social interaction and collaboration is ever increasing. It’s now built into business applications. You can promote your business to increase brand awareness to a much wider range of customers. The core success of SMM is in sharing sharp content and offers we can’t refuse. When a company provides online info, tips, free gifts or other incentives to generate a positive buzz on a product or service, the online activities should interest potential customers enough to generate sales. To make this happen you must use great content, new tips and trends to help other businesses grow.
Your growth comes with business exposure and spreading information. One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to your website. SMO can be done two ways: you add social media links to content and promote activity through social media by updating your Google+ page, Tweets on Twitter, add Posts to Facebook, upload videos to YouTube, write Blogs etc. It’s all about exposure.
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