Social Media Marketing (SMM) Branding is very important. Branding is all about being crystal clear on what your business is and what you stand for. You must be instantly recognisable on all platforms.
Exactly what products or services do you offer? Where do you sit in the marketplace? What client needs do you satisfy? It’s important you clarify all of these, and more, for potential customers to know how they can do business with you. Once I’ve checked out your website can I then recognise you on the Social Media Platforms by your header, your logo, your colours, your writings etc? Any Social Media Platforms you use, like Facebook, Twitter, Snapchat, Pinterest, LinkedIn and so forth, should all be synchronised with your website. This gives consistency to your branding. It strengthens sales opportunities.
Branding also included you – your personality will ooze through. Your character is made up of beliefs, values and purpose that define who you are and why and how you run your business. When you’ve identified your uniqueness and strengths, perfect them. Become the specialist in your industry. Be the “go to” in your field of expertise. Constantly remind me why it’s so important I need to do business with you. What do I stand to lose without your help?
Building a business brand takes time and effort, however, it’s time well invested. Branding is a leadership requirement that lets people know who you are and what you and your business stand for. It encourages others to work with you. The need for a business brand is vital. It gives you authority in your business. Over time it grows and, if you choose so, your company can become a household name.
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Agnes Fitzgerald Marketing takes the time to understand your business. We produce a report on all your Social Media Platforms. Together, we build you a bespoke marketing package to accomplish your goals, including sales generation.
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