Digital Marketing is a broad term for all sorts of online work using the Internet. Primarily it’s used to market products and services to increase sales using modern technologies.
Initially, Internet was only available on our computers. Today we have a whole range of devices including laptops, mobile phones and Tablets. There’s also Radio, TV, YouTube and billboards used for marketing.
It all started in the 1990’s with Internet and the Web 1.0 platforms. Users could slowly find required information but that was it. As yet, interaction did not exist. It was in 1993 that Internet became of interest when “Hotwired” found the first clickable banner ad and purchased a huge number of them. This started the shift to the digital world as we know it today.
Google, probably now our most popular search engine, started in 1998 and Blogger was right on its heels. By now digital marketing was alive and developing at the speed of knots.
MySpace is the forerunner of Facebook, one of our most popular social platforms today. Mark Zuckerberg and his college mates founded Facebook for their own use in 2004. It rapidly grew in popularity. By 2006 it had expanded to the point of being available to anyone over 13yrs with an email address. That same rule still applies.
The way in which digital marketing has developed since the 2000s has changed our lives. All business industries are using technology to grow their companies. Forward thinking entrepreneurs quickly learned how to implement search engine optimisation strategies to improve their rankings. The promotional tools now available through digital marketing are phenomenal. The key is in knowing what tools work best for your industry.
Google quickly helped to find AdWords, AdSense, Algorithms, Cookies etc and digital marketing continues to rapidly expand today. It’s an absolute must for any business success sales.
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