“As more content is added to the Internet, businesses face increased difficulty in being seen online. Over the past year or so, data from Google has shown that to be more visible online you have to write even more content and that everything you write has to be longer than before.
Nowadays, the “ideal length” of online content is 1,600 words. To be visible on social media, you simply have to produce lots and lots of content. On average, only one in five of your entries on Facebook will ever be seen. Just to get visibility on this social network, you are going to have to write five times as much as you would like. In the year ahead, you are going to have to plan to write more – much more – than you did in 2015. Otherwise, your online business will simply disappear from view.”
This information is taken from one of my favourite weekly Newsletters.
Author is Graham Jones, Internet Psychologist
I like to stay ahead of the game and Graham is part of the Team that helps me do exactly that.
Do I like what Graham is sharing? Yes and no… Needing more content to stay visible is understandable. Google is looking for more and more proof as to how great and authentic your content is. But writing 5 times more – do I really want to do this? Ideally no
Do I have the time? Well, if it’s an absolute must for Business success I guess I’ll find the time.
After all I have the same 24hrs/day as Graham does.
But Content – do I have enough content with the “oomph” to stand out? This is the killer. It’s relatively easy to waffle on for pages however, that will not help you stand out. Well not for the right reasons anyway.
So where do we find great content? Indeed, in your Business world, what is great content? Far too often people write about what’s relevant or significant to them personally. There’s nothing wrong with this but is it really yourself you are writing for? Will you be rushing forward to buy from you!!! I doubt it. Generally we write to announce our existence to the rest of the world.
You must write with your outcome in mind. Most of us spend time preparing our write ups to help our existing clients and to attract potential clients. One of the best ways to do this is to share some information from your Specialist area. Pass on some great tips on whatever it is you do. Bit like I’m doing here as my Specialist is great content.
- Who are your best clients?
- What are their challenges?
- What help do you offer to solve their challenges?
Think these questions through to put a great story together. At the end of the day great content is great storytelling. You take the solutions you wish to share with clients and shape them into attention grabbing stories.
Let’s summarize on how to write a great Blog…
Know your ideal clients. Know their challenges and know what solutions to offer them.
Start by GRABBING customers’ attention. Have a snappy headline.
Something that makes the readers say “Hell, that’s exactly my challenge. This has been written for me”…
EXPAND on that header. Explain in some detail what you can do for me regarding this particular challenge.
Take some key solution words and phrases and mould them into an excellent story.
Then close your Blog with a “Call to Action”… this can be a multitude of tasks depending on your blog.
Just make sure the action is advantageous to your client – not always you…..
Call to ACTION
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