How Do I Sell on Facebook?
So is this the question you are asking yourself?
Would you like to sell your products or services on Facebook? How should you approach selling?
Today, Facebook is an excellent sales platform when used correctly. It’s primarily free to use for business and social purposes although there are options to use paid adverts too.
Can I Sell on Facebook?
Facebook, when used properly, can build a huge awareness of your business. This should drive interested parties to your website to check deeper into your services and offers. That’s where the sales are actually generated but primarily thanks to top marketing on Facebook.
How can I drive Customers to my Website?
To sell through Facebook you start by setting up a page. This is different to your profile. A profile is for private chatting with your family and friends. You are NOT allowed to sell there. For your business you set up a page. To appreciate all the benefits of Facebook you need to be aware of its many features.
Getting it right involves planning, preparation, scheduling and regular updating. Believe me, it’s worth the time and effort it takes to get it right. Think of setting up your page as being your shop window. It will make or break you, depending on how amazing you dress that window.
To get started, ever before you touch the Facebook platform, get your pen and paper – or electronic device… personally I still prefer the pen and paper.
On here clarify:-
- What your business is
- What are you offering potential customers
- Prove why they should buy from you before your competitors
- How can they tell you are the specialist in your field?
- Be open and honest about your business information
- Make it easy to contact you
There’s a lot to think about there.
Once you have established exactly what it is you want to sell through Facebook you can set up your page. If you run more that one business then set up a separate page per business.
This is done through “Settings”. If you follow this template through then setting up the page is easy.
All of the boxes are laid out for you. Think of the information you are sharing. This will prompt you to tick the boxes relevant to your business.
How Should my Page Appear?
When completed your page should reveal the following on the left column:-
Home – About – Services – Notice – Events – Likes – Photos – Videos – Notes
You can change these to suit your business type but all businesses need to share certain info.
The first box checked by most interested parties is the “ABOUT”. There we should find all the wonderful information to attract us to check you out further with a view to doing business.
When you check my Facebook page this is what you find Agnes Fitzgerald Marketing
Always remember, the more relevant information you share the clearer the picture you are giving your potential customers. You must always help others to understand your business.
Under ABOUT I should see:-
Category – Business Name – User – Start Date – Address – Hours Open – Short Description – Long Description – Mission – Awards – Phone – Email – Website – Facebook ID Keep it real yet simple.
Please do not tick the “Ask” boxes. Ask who I say?
If you can’t be bothered supplying all your contacts openly then no one will waste their precious time going round in circles trying to find out how to contact you. They will simply move on to a competitor.
All of your correct contact information should be there. Your Short Description must be snappy, interesting and something about what you can do for me – not about how amazing you may be. The Long Description can incorporate both you and your offers.
All of the other boxes are self explanatory.
Call to ACTION
Agnes Fitzgerald Marketing takes the time to understand your business. We check your Facebook for improvements and update it for you. Together, we build you a bespoke marketing package to accomplish your goals, including sales generation.
Let’s arrange a FREE Chat