Guest blog by Pat Harland, Harland Consultancy, www.thrivewithpat.com
Articles like this makes my work really satisfying. Sometimes, we can take for granted what comes naturally to us and so forget how others may struggle with it. Seeing how Pat has benefited from knowing us is very gratifying. Thanks for sharing your experience Pat.
In October 2013 my husband Ron and I made the momentous decision to move back to the Wirral where we had both grown up. There were lots of different reasons why we made this joint decision and it was going to be beneficial in lots of ways.
For Ron it meant that there was no break in his business. In reality it didn’t matter so much where he was based personally because he travelled up and down the country and abroad to work anyway. For me though it was different, my business had been located in Hereford where people travelled to me rather than the other way around. This meant that I would have to start virtually from scratch and begin to find some clients from somewhere! There are many such people who fit my ideal client profile, people who would like to significantly change their lives by banishing obstacles, problems, stress, doubt, fear and anxiety so I would have to go out and look for them initially until the business gathered momentum.
One of the first things I did was to research free networking events and came up with Wirral Business Association. I went along and the first person to greet me and make me welcome was Agnes and the next person was Jan from John Jelly! Some very valuable advice followed and that advice helped me kick start my business. Over the last 3 years we have cemented our friendship and all learned so much from each other and as a byproduct our businesses have benefited too. I am truly grateful that I made the decision to step into a busy pub where I didn’t know a soul and came out with such good friends.
This is not an optical illusion or a mistake and you don’t need to get your eyes tested.
Are your goals realistic or are they upside down and the wrong way around? Be careful about how you are setting your goals, make them specific, measurable, achievable, realistic and time bound.
Some tips about growing your business:
- Network with the right people and eventually that networking will produce not only results but sound and valuable friendships.
- If you don’t know how to do something, learn it! Companies like Agnes Fitzgerald Marketing and John Jelly Digital Media and Social Media Training are there for that exact reason, their expertise lies in training and making sure your marketing outlets e.g. social media platforms, websites, on line presences and marketing materials are consistent and give out the same message to your prospective clients.
- Collaborative ventures can be very rewarding, lucrative and extend your reach to different groups of clients.
- Remember your ‘why’ at all times, especially when things get tough. Why did you start your business in the first place?
- If something doesn’t work the way you want it to on first, second, third, fourth time it doesn’t mean that it will never work. Each time it doesn’t work you will learn from that experience and be able to tweak something for the next time.
- Building a business takes time and effort, don’t forget to take time to work on your business rather than being too busy working in it. This will aid your business’ consistency rather than huge peaks and troughs in production and or revenue
- Check out your own resilience levels, do you have strong, solid personal foundations? Is there something you should be working on e.g. how in control you feel, how you value yourself, your confidence, how much social pressure you are under?
- Baby steps are as important as huge leaps, every one of your steps might not necessarily lead you in the right direction. You are allowed to change direction or backtrack!
- Be professional but not a stuffed shirt 😊
- Above all enjoy growing your business and have some fun with it, also leave yourself some fun which is not connected to the business!
If you need some further help in growing your business avoid brooding over it or thinking you can’t afford it there is always a way to make things happen you just have to take action. There is lots of help out there and it doesn’t have to break the bank. Combined together our three businesses can help you to make a real difference to your profitability.